Leading provider of canadian stocks and canadian stock charts analysis. So why would anyone have stocks in their portfolios that are going down, when we know that over time the market goes up. Firstly, as we just discussed, the ability to buy a stock, or anything for that matter, comes very naturally to most people. Secondly, the Mutual Fund marketing concept of "Buy & Hold" has been so successful, that many people don t realize this concept was designed to help Mutual Fund companies keep control of your money - leaving many investor s to think that this concept should, also, be applied to their personal stock portfolios. Leading provider of canadian stocks and canadian stock charts analysis.
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And lastly, and a much more important reason why people hold on to their losing stocks, is because selling these losing stocks would be proof that they had made a mistake, and they were wrong to have bought the stock in the first place. Leading provider of canadian stocks and canadian stock charts analysis. What we did not discuss was that Greed will cause investors to take quick action, while Fear will often cause investors to take NO action. This is a very important point to understand as it is the basis of how the public invests. For example, if an Investor has 2 stocks, and one just went up 25%, and the other just fell 25%, most investors will sell the winner (Greed) and hold on to the loser (Fear), hoping it will come back again. Leading provider of canadian stocks and canadian stock charts analysis.